These are all now seriously- popular sports/fitness apps.ĬV19 has caused BIG problems for the apparel companies that sold their wares through their own-branded retail stores. Other apparel companies made similar moves: Asics bought Runkeeper, adidas bought Runtastic and Nike also moved forward with Nike RC (Running Club). Under Armour bought MyFitnessPal for $150m in 2013 and this was one of many app purchases for the apparel company as they also splurged on Endomondo and Map My Run/Ride/Walk before rebranding them all and prefixing the original name with UA. If true, this is an interesting move and I suspect we shall see more like this over the coming couple of years. Reports from The Information state that Under Armour is putting MyFitnessPal up for sale.
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